Who can write your Company blog?
Written by Harish Keshwani on May 8, 2005 – 10:03 pm
Who is the most eligible person to write a company’s business blog? An employee? A top executive? A person who knows about the business, brand and image of the company? Wrong! Here are the reasons why:
1. Unless the selected person is a good writer, company blog may turn out to be humdrum at best.
2. Readers may get […]