Introduction
DataArt is a Premier Software Development Outsourcing Provider with centers in USA, Europe, and Asia. They specialize in Java, Oracle and Microsoft’s .NET developments to fulfill needs of small and medium businesses. I was introduced to Eugene Goland on LinkedIn network. On his request, I researched his company’s website and found it to be one of the best designed sites. However this case study has nothing to do with Eugene’s request, instead it is a result of my interest in profiling the company that may need a blog, not for popularizing itself for the search engines, but for enhancing the customer services and bringing in new customers.

Current Website
Company: DataArt, Inc.
Website: http://www.daatart.com
Physical Location: 475 Park Avenue South, New York, NY 10016, USA
This is a well designed, exhaustive, search engine optimized (SEO) site. A potential customer can find all the required information about the software development outsourcing can be found on the website. One of the outstanding features of the website is instant support from experts in various areas in which DataArt specializes. A search for “software outsourcing” on Google finds DataArt at numero uno position.

Introduction of Blog on Current Website
What can a blog do for this Company, when their website is already search engine optimized and already informative? No matter, how informative a site is, it is mostly static. Blog brings Freshness in the content. This can be done by picking one aspect of business at a time and putting it on the blog. In a long run, Company can become more searchable on the internet and not just on keywords “software outsourcing”.

Benefits of the Blog for this Business
1. Blog can help in documenting customer service issues for future use and is available at same time for the customers.
2. Software development involves during and post implementation support, especially when development is outsourced. Blog is an “almost interactive medium” to communicate between customers via posts and comments.
3. Blog can convert static data into traffic generating interactive nuggets of information to bring in potential customers.
4. Blowing your own trumpet in form of success stories, tips, tutorials on a blog can be another way to bring in “customers-to-be”.

How can Business Blog Process Outsourcing help?
Can one outsourcing company help another? Absolutely! While the Company may continue to do software outsourcing, which they have mastered already, Blog Process Outsourcing Company can help with the Blog content. Blog outsourcing may help in getting the message clearly across to the customer in this age of too much information, hype and at times, lack of information or plain misinformation. Blog Outsourcing company can help in bringing every hidden aspect of the static website and present it in a more humane “first person” form.