Nothing suceeds like an online contest. Take Pepsi for instance, their online sweepstakes are well known and the sweepstakes have done a lot for their business. Contests attracts people like nails to magnets. How do you do contests with a Business Blog? Here are some excellent examples:

1. Jim Meskimen’s Caption-This-Cartoon Blog
2. The Literary Times Interactive Contest Blog
3. Free Prize Inside Contest Blog

These are classic examples of a Contest Blog. A simple thing like Caption-this-Cartoon can draw lots of traffic to the Website of a Consumer product. A Publishing company may adapt a Poetry contest Blog and publish received poems as a post one per day and draw Poetry enthusiasts to the website.

A desire to compete, desire to get something free or simply experiencing a thrill while solving a puzzle is a great motivator for people to visit such websites and it can result into stupendous sales of the product. Weblog is a great way to to capitalize on this motivation. A daily or even a weekly post can draw lots of traffic to the website. The content must be planned in a careful way so that we get a “sticky” audience that sticks around or keep coming back for more.

Another great crowd puller are online games. With some work, Javascript games with inbuilt advertising of the company can be put on the blog. This will attract teenage crowd and help sell products like clothes and mp3 downloads.