Written by Harish Keshwani on September 5, 2005 – 1:48 am
Nearly a year ago, I had started a business blog about a fictitious “paper” startup company and named it “BusinessWorks Inc - A Dotcom in making“. In this blog, I wrote articles about brainstorming, technology (RFID in particular), created a complete business plan, tips about Venture Capitalists, Vendor evaluation and many other entrepreneur related articles.
There is a real company by the name of Businesswoks Inc, which is in business since 1992. Out of curiosity, I searched for “Businessworks Inc” on Google to find my business blog listed first on search results to my surprise. First page of search results showed four out of 10 results related to my blog! This intrigued me and I conducted same search on MSN, Yahoo, Alta Vista, Ask Jeeves and AOL.
Here is what I found. With the exception of Yahoo and Alta Vista (where my blog is listed at number 2 position), all other search engines, including Google (one that has 53.2% of Search Engine market share) listed my blog on the top of its search results!
This example proves, writing a business blog can be very beneficial for the small businesses, especially if it is written by a professional blogger. Imagine a situation where your product or service comes up in the search results well above the competitor, what it can do for your business. Appearing on first page of search engine results is considered very important for the product. Companies pay lots of money for search engine optimization (SEO), and for paid insertions based on keywords. What if your company can achieve same results by having a business blog at a fraction of cost? Will you go for it?
Time to insert a shameless plug: Ideologic LLC is a Business blog outsourcing company that can help you achieve the dream results of appearing on first page of search engine results based on various keywords and fresh content found in the business blog written by us for you.
Now if blogs rank higher on search engines, how can we turn that into real market values in on line business?
Since I have created a blog on my website with useful information, visitors take time to read and post comments. Some blogs like this one provides great information while others are less than ideal. Will the search engines eventually get ’smart’ about blogs ?
Jan Peterson
Internet coach
http://www.goldstarreview.com
My answer to Orikinla’s question: Provide genuine information and uses for your product or service on your business blog, answer customer questions and address their concerns. By doing all this, you will estabish goodwill and reputation that is enough to keep your current customers and attract prospects.
Answer to Jan Peterson’s question: Currently Google and other search engines index blogs based on richness of keywords and content. This can change in future. My point is that we are not deliberatly trying to fool the engines with rich content and keywords. One key point about my Businessworks blog, I did not write a single entry from April 2005 to July 2005, so content was by no means fresh. However Google was my highest referer by sending visitors to my blog based on atleast 350 unique keywords and key sentences. These keywords were in my content and not in my meta-tags. So the bottomline is that I am not worried about Google becoming “smart” about blogs. Just continue writing what you write in your blog and leave the rest to your readers.
Thanks.
I am already making steady progess on Google.
God bless.
I think writing a blog is really a good way(other than your website) to get traffic and eventually customers but to rank your blog high in SERPs you need as much work as optimizing a website in my opinion. So I think if one thinks that building a blog is easier than building a website need to think a bit more
You are right Chiu. Blog is easy to build but ranking the blog higher in Search Engine terms, takes some work. That is where a business blog outsourcing company can help by carefully “crafting” the content and attaching tags to each post and doing other relevant optimization.
I’m not 100% sure that this definitively determines that blogs rank better than other kinds of sites. You have an excellent blog. But it has many things going for it. For example, it has 150 pages indexed in Google compared to the company by the same name that has 18 pages in Google. They have 4 backlinks in Google versus your 191.
I would say that it conclusively proves that content and links to your site are key to ranking well on the engines. You have clearly out done the company with the same name as you in those regards.
Blogs are a great and easy way to accomplish those tasks. People should take note that your shameless plug of hiring Ideologic LLC for setting up a blog is a most excellent idea.
The only way you can get better positions in the search engines is to have better content and better links than everyone else who would like to be in the same search engine positions with you.
I have not worked with Ideologic, but based on my subscription to this blog I can say that they would do a great job of that for you.
Thank you Sage for your kind words.
I completely agree backlinks and the blog itself have their place in website’s overall success. Content is the key. It will take some time for businesses to fully realize the potential of business blogs, but when it happens, it will open the flood gates of businesses scrambling to establish a blog.