Fashion world is a glamour industry. Do dull and boring Business Blogs have a place in Fashion world? The answer is an emphatic YES.

Fashion industry has various segments like designer garments and shoes, fashion accessories and fashion magazines to name a few. Then there are fashion “makers” like designers, models, event organizers and others. In today’s “even-my-dog-has-a-website” world, fashion related companies and people have their own websites, but how effective are these websites in bringing potential clients to your business?

As per the research done by Forrester Group, in today’s “Googlized” environment, more than 80% of the people searching for the product or service turn to internet. Are these potential product and/or service buyers reaching your website?

Here is a simple test: Think of a keyword or keywords that best describe your fashion product or service, then go to www.google.com and enter those keywords and press enter. Do the results show your website in top 10 results? If yes, try the search with other relevant keywords. If your website is still in top 10 results, then you do not need a Business blog. However if your website is not on first page of Google search results, you may need a Business Blog.

What magic does a Business Blog do to elevate your website in search results? The blogs, due to richness and freshness in content compared to static websites, are placed higher in Search Engine results.

Now that you know what a business blog can do to your fashion website ranking on a search engine, let me give an example using NirvanaWoman Magazine. They have a great website www.nirvanawomanmagazine.com. They have taken first step by establishing a blog http://nirvanawoman.blogspot.com . There are few things that they need to do to make the business blog work harder for their business.

1. Business Blog must be part of the main website.
2. Articles must be carefully planned to direct traffic to the website with proper selection of Keywords
3. Articles must be written at regular intervals, at least thrice a week.

You must be wondering where do I fit in this picture? So here is your answer:
I provide strategic Blog Consulting services. I focus on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process. Entrepreneurs running the small businesses are generally supermen and women, who try to do everything from being the manager to marketing the products within 24 hours available in a day. I help them by designing the Blog content for them. With appropriate content, I help companies to keep their existing customers satisfied and attract prospective customers. I promote blogging as a marketing and customer response tool to the companies.