Written by Harish Keshwani on October 30, 2005 – 10:43 pm
Other day I was reading an article by Nancy R. Fenn titled The Top 10 Ways to Market to introverts (you know, the ones with the high income). After reading this article, I researched further and found 49% of the population is introverts. With such statistics, it is hard to market a product or [...]
Written by Harish Keshwani on October 10, 2005 – 10:12 pm
Small and Medium businesses are using their websites more actively. Recently, my company developed a website for my Insurance Agent, Mary Sladek. She has big plans to use her website for providing quotes and writes her own insurance blog. She has plans to put more and more insurance related information on her website and generate [...]
Written by Harish Keshwani on September 5, 2005 – 1:48 am
Nearly a year ago, I had started a business blog about a fictitious “paper” startup company and named it “BusinessWorks Inc - A Dotcom in making“. In this blog, I wrote articles about brainstorming, technology (RFID in particular), created a complete business plan, tips about Venture Capitalists, Vendor evaluation and many other entrepreneur related articles. [...]
Written by Harish Keshwani on September 1, 2005 – 10:38 pm
If you have ever read Wired Magazine, they have three ways of categorizing events i.e. Wired, Tired and Expired. Here is one future event that I see being featured in Wired Magazine:
Expired : Company News and Press Releases via news paper.
Tired : Company News and Press Releases on Company Website.
Wired : Releasing Company News [...]
Written by Harish Keshwani on August 8, 2005 – 9:32 pm
Nothing suceeds like an online contest. Take Pepsi for instance, their online sweepstakes are well known and the sweepstakes have done a lot for their business. Contests attracts people like nails to magnets. How do you do contests with a Business Blog? Here are some excellent examples:
1. Jim Meskimen’s Caption-This-Cartoon Blog
2. [...]