How will the Blog outsourcing work?
Blog outsourcing is a novel idea, but it is strictly a B2B transaction. Here is how the process will work:
Any company that is desiring a presence and representation in the blogging world (let us call this company, a Client) approaches the Blog Process Outsourcing Company (BPOC) to provide an independent blog service which will [...]
Who can write your Company blog?
Who is the most eligible person to write a company’s business blog? An employee? A top executive? A person who knows about the business, brand and image of the company? Wrong! Here are the reasons why:
1. Unless the selected person is a good writer, company blog may turn out to be humdrum at best.
2. Readers may get [...]