Blog outsourcing is a novel idea, but it is strictly a B2B transaction. Here is how the process will work:
Any company that is desiring a presence and representation in the blogging world (let us call this company, a Client) approaches the Blog Process Outsourcing Company (BPOC) to provide an independent blog service which will provide a voice to their brand and/or services. Blog will have unique features:
• answering frequently asked questions about the product,
• provide company response against the criticism of the product.
• Write information about the product from user’s point of view to provide value to readers
• Test product popularity using polls, comments etc
• Use blog to market the upcoming product by providing teaser articles about the product.
• Blog will be strictly non-partisan to provide credibility.

There are some conflicting ideas here, but keep reading, all the pieces of this puzzle will fall in place soon.