Ideologic L.L.C.

Other day I was reading an article by Nancy R. Fenn titled The Top 10 Ways to Market to introverts (you know, the ones with the high income). After reading this article, I researched further and found 49% of the population is introverts. With such statistics, it is hard to market a product or service with a spoken word to introverts. One can say, Internet is a heaven on earth for introverts. Out of habit, I tried to correlate the article with business blogs and came up with many ideas that may be applied to target introverts, using blogs as a marketing strategy. Let me discuss few of the characteristics that Nancy has listed in her article.

Introverts are territorial. This includes their personal space.
The business blog is a non-intrusive medium of disseminating information about a product or service, expand and focus on salient features of product or service and present it to an introvert without invading their personal space.

Introverts love to read.
Exploit this characteristic of an Introvert by providing them with a detailed writeup in your business blog about your product or service and its features, uses, alternate uses and hidden features. Be sure not to use the hype, just state the facts.

Introverts, despite appearances, are not shy and they are frequently not braindead just because they don’t say anything while you are talking to them.
Use your business blog effectively to present a product or service information in a “fact sheet” format. This will help them to learn about your product or service much better.

Introverts are not impressed by personality.
Bloggers tend to have personalities in their blogs. However when a business blog is written, intended audience is very specific. You may have both, extroverts and introverts in this very specific audience. Hence it is wise to keep personality out of a business blog.

Introverts hate being rushed.
An introvert does his research before buying a product or service. Hence they must be provided with enough research material via a Business Blog before they actually purchase a product or service. The business blog should be written in such a way that it is an exhaustive resource for an introvert to learn all the aspects of a product or service, before he or she actually decides to buy that product or service.

I invite all introverts to feel free to post their viewpoints about business blogs as an exhaustive resource of research of a product or service and you can do this anonymously by posting a comment.